Branding

Branding is more than just a logo!

We specialize in crafting impactful brand identities that resonate, captivate, and leave a lasting impression. In the ever-evolving digital landscape, a strong and distinctive brand is your key to standing out in the crowd. Our brand identity services are meticulously designed to empower your business with a unique visual identity that tells your story, connects with your audience, and sets you apart from the competition.

We understand that a brand is more than just a logo; it’s an experience, a promise, and a connection. Our approach to brand identity design is rooted in a thorough understanding of your business, values, and aspirations. From concept to execution, we strive for excellence, ensuring that every element reflects the essence of your brand.

What do we do?

Popular Question From Clients

By offering a comprehensive Brand Identity Design service, you’re not only creating a visual representation of the brand but also establishing a foundation for brand recognition and loyalty. This holistic approach ensures that every visual element aligns with the brand’s values, resonates with the target audience, and contributes to a cohesive and memorable brand identity.

Logo Design

Concept Development: Collaborate with the client to understand their values, mission, and vision. Develop multiple logo concepts that capture the essence of the brand.

Typography: Choose or create a font that aligns with the brand personality. This includes selecting the right typeface for the logo and establishing consistent fonts for all brand materials.

Colour Palette: Create a colour scheme that reflects the brand’s personality and resonates with the target audience. Consider the psychological impact of colours on the brand perception.

Visual Elements

Iconography: Design custom icons or symbols that complement the logo and can be used consistently across different platforms.

Imagery Style: Define the preferred style of imagery (photography, illustrations, or a combination) that aligns with the brand identity.

Style Guide

Document Creation: Develop a comprehensive brand guideline document that serves as a reference for all visual and written brand elements.

Consistency Guidelines: Specify rules for maintaining consistency in logo usage, color schemes, typography, and visual elements across various applications.

Collateral Design

Business Cards: Create a visually appealing and memorable business card design that incorporates the brand identity.

Letterheads and Stationery: Design professional letterheads and other stationery items that reinforce the brand’s visual identity.

Packaging Design: If applicable, design packaging that not only protects the product but also communicates the brand story.

Digital Assets

Social Media Graphics: Develop templates for social media posts, ensuring that they adhere to the established visual identity while remaining adaptable for different content types.

Website Graphics: Design graphics for the website, including banners, icons, and other visual elements that enhance the overall user experience.

Brand Storytelling

Visual Narrative: Use design elements to tell a cohesive and compelling visual story about the brand. This can include the evolution of the brand or key milestones.

Emotional Connection: Ensure that the visual elements evoke the intended emotions and connect with the target audience on a deeper level.

Application Across Platforms

Print Materials: Ensure that the brand identity translates effectively to print materials such as brochures, banners, and promotional materials.

Digital Platforms: Optimize the design for digital platforms, including websites, social media, and email campaigns.

Accessibility and Versatility

Accessibility: Consider accessibility principles in design, making sure the brand is inclusive and can be experienced by a diverse audience.

Versatility: Design the brand identity to be versatile enough to work across different mediums and applications.

Packages

for different budgets

Standard
(Small Business/Sole trader)

Logo design with 2 initial concepts.
and 1 revision for the chosen concept. 
Basic colour palette and font selection.
Single page basic brand guideline
Business card design
Social media profile picture and cover image design (1 aspect ratio)

Advanced
(Medium Business /growing teams)

Logo design with 3 initial concepts. and 2 revisions for the chosen concept.
Expanded color palette and typography
Comprehensive brand guideline
Business card + Letterhead design.
Social media profile picture and cover image design( 2 aspect ratios)

Premium
(comprehensive brand identity)

Comprehensive logo design with 5 concepts and 2 revisions for the chosen concept.
Extensive color palette and typography
Detailed brand guideline
Business card + Letterhead + envelope
Social media profile picture and cover image design (3 aspect ratios)
Development of a full set of custom visual elements to enhance brand identity

book 1/1 session